The Canadian Real Estate Association (CREA) owns MLS in Canada. In response to the Competition Bureau’s (the “Bureau”) allegations that it was engaging in anti-competitive practices, CREA members voted to change the way its members could access MLS; in essence, members could access MLS by offering more than just the traditional brokerage service whereas they were previously prohibited from doing so. However, the member passed the changes with one little wrinkle- any of the local real estate boards could opt out of this system; in other words, it had the optics of change but not real change.
Seeing a too cute by half solution, the Bureau came down hard and fast and will now take the matter to the Competition Tribunal (in a nutshell, think of the Tribunal as a Court and the Bureau as Crown Attorneys).
Very few personal finance topics tend to provoke such highly charged emotional responses as the commission paid to real estate agents (see the comments in Canadian Capitalist’s post about real estate agents). If nothing else, the internet is the perfect mud slinging machine and the back and forth between pro and anti real estate agents tends to ignore minor details like the facts.
I have written a lengthy post on the MLS fight before but I wanted to rehash some myths being raised by both sides.
People can list on mediums other than MLS which means MLS is not anti-competitive
Way back in my third year of law school I took competition law. Pulling out my textbook, the section that the Bureau is bringing an application under, abuse of dominant position, requires the Bureau to prove one or more person to “substantially or completely controls” an industry, engage in anti-competitive behaviour and such behaviour would lessen competition in the marketplace.
Merely claiming there are other channels to list real estate does not make the behaviour anti-competitive. The test, in part, asks whether the player has dominant market position and is exercising it in a manner which is anti-competitive.
CREA has put up an interesting defense; it is a trade association of real estate agents which compete against one another and not a single legal entity like a corporation. In other words, implicitly, it knows it cannot win the argument it does not exercise dominant market position because a vendor can list on Craig’s List.
However, CREA raises an interesting question. How can a trade association exert dominant market position when its members compete against one another? If a settlement is not reached, this has all the makings of a precedent setting case.
MLS is not being smashed.
The Bureau’s allegations boil down to CREA is not allowing agents to access MLS unless they offer the full complement of traditional real estate brokerage services (listing, showing, negotiating and helping close a property for listing agents).
Thus, real estate agents are right in saying that clients can always negotiate commission rates. However, if the agent continues to be forced to offer full service, why cut the rate? The same for less is a bad bargain for real estate agents and no capitalist should fault them for holding the line. Furthermore, I am not sure I would want to hire a real estate agent who was such a poor negotiator with me.
But the bottom line is that MLS is not going to be thrown open like a library for the entire public to access. If one references the American settlement, the Department of Justice recognizes the sunk costs of MLS and has given the owners of MLS protections to ensure agents who want to merely list properties and nothing else protect MLS. More practically speaking, MLS, like any other intellectual property, will be licensed for a fee to those who want to set up virtual MLS sites (allowable in the U.S. now).
Make no mistake, MLS will continue to exist. For those who suddenly believe they can hire an agent to list a home for $99 or some crazy low price, licensing fees will probably ensure that MLS does NOT become a dollar store for consumers.
This is the end of traditional real estate brokerage as we know it.
There’s a certain foaming at the mouth by some members of the anti real estate agents group that this will be the end of traditional real estate services as we know it and that 40% real estate commissions would be the norm (the 40% off offer scream new agent, desperate agent or Larry MacDonald sure lives in a nice neighborhood where house are selling themselves; I hope its #3) . As mentioned above, the Bureau’s desire appears to be to allow agents choice to the public- either full service or mere listing of properties or something in between.
Discount brokerages have been around for years for day traders. Do it yourself will kits have been sold for decades and tax preparation software has been sold for about the same time as almost every middle class household owned a computer. Yet, people still hire investment advisors, lawyers and accountants. What may end up happening is that the thin wedge of the market where the vendors or purchasers are ragging DIYers or the house will basically sell itself will be lost to the traditional real estate agent.
However, fundamentally, some people still need real estate agents. It is a little insulting to broadly characterize all real estate agents as “merely” posting, showing then selling a home. More often than not, the good agents deal with the soft side of selling or buying homes- the sheer roller coaster ride many vendors and purchasers have. As the saying goes, you get paid for the grief and not for the work.
I don’t think, if the Bureau wins, there will be a mass mitigration to minimum service real estate agents. In fact, the Bureau may have picked the right fight at the wrong time. If the real estate market does indeed cool down, people may seek the comfort of a real estate agent rather than engaging in a for sale by owner route.
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As an unintended consequence, the American experience shows that allowing choice may actually give the real estate boards more revenue streams and could potentially consolidate the industry further. Some of the more innovative local real estate boards are now offering listing services only. Backed by decades of fees from traditional brokerage services, these ventures have much deeper pockets than independent brokerage firms and could merely outlast their smaller competitors in a price war.
Alternatively, in large urban areas, the trend has been to build real estate teams. What happens if an aggressive team hits the market first with listing only services as well as traditional brokerage services? With junior associates devoted solely to selling listing services and large working capital from traditional brokerage services, will we actually see a consolidation of the industry into mega-teams (remember what happens to many internet ventures- they consolidated quickly into a dominant player or two)?
Would a potential Bureau win result in more types of services being offered but concentrated in the hands of a few players?